We have entered a new social media hell, where online creeps run sadistic schemes targeting high school kids. Since late 2021, their ruses have driven at least 20 young people, mostly boys, to take their lives.

One victim was a 17-year-old star athlete at Marquette Senior High School in Michigan named Jordan DeMay. As reported by Bloomberg News, handsome and blond, Jordan was used to getting friend requests from girls on social media. So when someone calling him or herself Dani Robertts sent an Instagram message with a picture of a cute teen with her dog, Jordan's interest was piqued.